After a very subdued Onam this year due to the devastating floods in Kerala, the festive season is gradually looking up. Raksha Bandhan, which was....
As we see the marketing landscape evolving day by day in India, brands- be it electronics or FMCG- have given a thumbs up for Arun Jaitley led Budget....
Over the last decade, digital communication has become an integral piece to any brand’s communication strategy. The penetration of smartphones....
One might question, are big data, data analytics, and business intelligence a case of FOMO (fear of missing out)? Or, are marketers at a real risk of....
After a very subdued Onam this year due to the devastating floods in Kerala, the festive season is gradually looking up. Raksha Bandhan, which was....
As we see the marketing landscape evolving day by day in India, brands- be it electronics or FMCG- have given a thumbs up for Arun Jaitley led Budget....
Over the last decade, digital communication has become an integral piece to any brand’s communication strategy. The penetration of smartphones....
One might question, are big data, data analytics, and business intelligence a case of FOMO (fear of missing out)? Or, are marketers at a real risk of....
Zenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey in 2017, driving engagement opportunities....
Marketers are using a wide range of mobile tactics and technologies, however, there is a disconnect between the tactics they employ and the mobile....
Agencies and brands can now #TakeFlight with our free online education program, Twitter Flight School, an online resource designed to inspire....
India’s largest consumer internet company Times Internet Limited, announced the next generation of their smart marketing platform -....
The country’s biggest show of cricket, Indian Premier League has come to a close. This year’s IPL saw a lot of glitz, glamour and some....
The big honchos of the technology world will address the appropriate usage of digital spends at Pune's first national-level....
The dictionary definition of the word ‘Festival’: ‘a religious function, annual celebration, and / or a period or programme of....