Ever since the smartphones entered the Indian market the engagement with customers has been on the rise. Be it just getting information or....
The Ariel brand has taken a big bang approach by leveraging the ongoing 6th IPL. Very clever and shrewd marketing. Call it ambush marketing or....
It takes a lot to keep a customer happy when it comes to a service brand be it Airlines or Hospitality. With the recent entry of Air Asia in....
Give the consumer a new way of shopping with customer interface, strong consumer engagement, a wonderful ambience, personal touch, feeling and....
Ever since the smartphones entered the Indian market the engagement with customers has been on the rise. Be it just getting information or....
To know the scores and listen the commentary of the first world cup cricket in 1975 all of us just relied on one medium and that was radio. And....
This idea is based on the simple principle where we used to solve various puzzles and contests as kids. It is basically to find the odd man out....
The Ariel brand has taken a big bang approach by leveraging the ongoing 6th IPL. Very clever and shrewd marketing. Call it ambush marketing or....
It takes a lot to keep a customer happy when it comes to a service brand be it Airlines or Hospitality. With the recent entry of Air Asia in....
Give the consumer a new way of shopping with customer interface, strong consumer engagement, a wonderful ambience, personal touch, feeling and....
Brand Managers and Marketing managers will be kind to me but not the Advertising and Media buying agencies. With the slowing down of the economy and....
The early 90’s saw the beginning of technology entering the Indian market. This was in various forms starting from basic PC’s to....
As a kid when I was staying in a small suburb of Mumbai, I used to see my mom get worried as the 30th of the month approached. Simply because she....