Star India mobilises disaster relief for flood-ravaged Kerala

As Kerala struggles with the devastation of massive floods, Star India and its employees have stepped up to donate to and mobilise disaster relief for the state as part of its initiative, #AllForKerala. 

Star India will donate Rs 2 crore to the Chief Minister’s Distress Relief Fund (CMDRF) of Kerala. Additionally, Asianet employees have pledged Rs 25 lakh and all Star India employees are being encouraged to donate at least one day’s salary, and on its part, Star India will match the total contribution of its employees. The donations will be directed to the CMDRF to expedite post-emergency recovery and rehabilitation work in the flood-ravaged areas and districts across Kerala. Furthermore, Star India has also partnered with the NGO ‘Goonj’ to aid with the supply of material contributions to the flood victims. 

Star India network will rally support from the public through an #AllForKerala campaign aired across the network of over 50 channels in 8 languages, along with Hotstar featuring renowned artists such as Mohanlal, Kamal Haasan, Nani and a host of Star network show icons, urging its viewers to step forward to help Kerala. 

Uday Shankar, President of 21st Century Fox Asia, and Chairman & CEO of Star India, said, “The rains have wreaked havoc in Kerala, which is facing its worst floods in a century. We believe we must do everything in our power to help. In an endeavour to support the on-going relief and rehabilitation efforts in Kerala, we are mobilising funds and creating public awareness through the reach of our network. We hope these efforts act as a catalyst of proactive action in this hour of need.” 

“The floods in Kerala are a tragedy of truly epic proportions,” said K Madhavan, Managing Director, Star South India business. “At this time we must do everything possible to help the State administration in undertaking the difficult task of flood relief and rehabilitating lives. We would like to tell the people of Kerala, we are with you in this hour of need,” he added.


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