Sony Pictures Networks India unveils #KoiKasarNahi campaign for the 18th Asian Games

With the 18th edition of the Asian Games around the corner, Sony Pictures Networks India (SPN) today announced their marketing and digital initiatives for the Pan-Asian multi-sport event. The 2018 Asian Games will be held in the Indonesian cities of Jakarta and Palembang from 18th August to 2nd September 2018. With India being one of the first five founding members of the Asian Games, expectations from our contingent are always high.

Be it the Olympics, Commonwealth Games or Asian Games, Indian athletes have never left any stone unturned in their quest to win medals and proudly represent the country. With this backdrop, SPN launches its campaign ‘Koi Kasar Nahi’. Irrespective of the platform, the Indian athletes continuously strive to put their best foot forward to help their country gain recognition at a global level. This campaign uses the collective voice of sports fans across the country to boost the morale of Indian athletes and motivate them to perform at their maximum at Asia’s biggest multi-sport event.

As part of the campaign, SPN will be hosting a ‘Fan Flame’ on its microsite Inspired by the Asian Games torch that burns in the cauldron for the duration of the Games, the virtual Fan Flame will burn brighter with every message of support that goes out to the athletes. To show your support and add to the fan flame, all fans have to do is use the hashtag #KoiKasarNahi on social media platforms like Facebook, Twitter and Instagram and post their inspirational and supportive messages to the athletes. Each post will appear on the digital fan flame and will be sent to our athletes.

Bollywood superstars Salman Khan, Varun Dhawan and Asian Games participants from India like Anjum Modgil, Satish Kumar, Rakesh Patra and Dipa Karmakar have joined in appealing to fans to support our athletes in the #KoiKasarNahi campaign. In a series of videos, they urge fans to come together and support the Indian contingent to leave no stone unturned in their quest for glory.

2018 Asian Games will be telecast with Hindi commentary on SONY TEN 3 channels and with English commentary on SONY TEN 2 and SONY ESPN channels from 18th August 2018. In addition to the 300+ hours of live telecast, SPN will also air more than 30 hours of highlights and repeats for viewers to catch up with all the sports action in Jakarta.

Viewers can also see in-depth coverage of the games with a live studio show, both in Hindi and English. It will feature expert panellists like wrestler Jagdish Kaliraman, hockey champions Sandeep Singh, Viren Rasquinha, and Jagbir Singh, tennis players Somdev Devvarman and Gaurav Natekar, badminton player Aparna Popat, and expert columnists Ayaz Memon and Boria Majumdar.


Mr. Rajesh Kaul, Chief Revenue Officer – Distribution and Head – Sports, Sony Pictures Networks India:

“At Sony Pictures Networks India we have always promoted a multi-sport culture and it doesn't get bigger than the 18th Asian Games. As our athletes compete across 36 sports and against sportspeople from 45 countries, we will bring fans and viewers the ultimate experience to enjoy the Asian Games. As patriotic fans, it’s our utmost duty to give our unrelenting support to our athletes just as they will give on this stage.”

Watch the Opening Ceremony on August 18, 2018 at 4:30PM on SONY TEN 2 and SONY ESPN channels.

Watch the first day of the sporting action of 18th Asian Games on August 19, 2018 from 7:00AM on SONY TEN 2, SONY ESPN, and SONY TEN 3 channels.


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