Spotify looks to disrupt ad space; gets on board OnePlus, Brand USA, ABInBev

Spotify, which commenced its India operations from February 27, 2019, has got on board OnePlus, Brand USA, and Anheuser-Busch InBev as exclusive advertising launch partners in India. Through Spotify, these brands will be able to reach out to highly engaged, passionate and socially active users. 

Advertising on Spotify 

Fully localised, the Spotify experience in India brings to brands an incredibly engaged audience. Globally, Spotify Free users spend an average of 2.5 hours each day listening to music on the platform through multiple devices. 

With consumers today streaming music through various devices throughout the day, these new habits are creating massive shifts in the consumer journey, prompting a renewed focus on the role of audio in people’s lives. 

Brand benefits 

Spotify provides a premium content environment that celebrates culture and creativity by bringing artists, fans, and brands together. The content on the Spotify service is licensed from its partners or created by its in-house team. 

Brands can tell their story to the right audience in the right context and create multimedia ad experiences through compelling audio, video, and display ad formats. 

Music fans can create and discover playlists, and share instantly with friends on Spotify, Facebook, Twitter, Line, WhatsApp, text and email. This is especially significant for advertisers, who are constantly seeking insights for what is popular and share-worthy by their core target audience. 

Sunita Kaur, Vice President - Advertising Sales, Spotify, APAC, elucidated, “Spotify’s connection to culture and understanding of how music is consumed allows us to build personal relationships and trust with our fans. The Indian advertising industry is thriving as brands target active internet users. We are thrilled to launch in India with three incredible, diverse brands and we are exploring more opportunities to bring other advertisers on board in this market, creating a new playground for them to reach audiences through the power of audio and our streaming intelligence.” 

Partner Speak 

Speaking about their association, Kartikeya Sharma, VP Marketing - South Asia, ABInBev, said, “We are extremely excited to be the launch partners for Spotify in India. We are core believers in the power of music and its ability to unite individuals across boundaries; with this collaboration, we further solidify our pursuit of building and shaping communities centered around this space.  We are positive that this partnership will result in newer avenues of genre exploration and sharing, with consumers becoming more receptive to and appreciative of the intricate nuances of the soundscape, through the large bank of music available on the portal.” 

Tracy Lanza, VP - Integrated Marketing, Brand USA, added here, “We are thrilled that our partnership with Spotify will now extend into India, which is one of our top markets. Music is a universal language that transcends cultural boundaries and we continue to use it as an instrument to engage with international travelers. Through this launch, we look forward to bringing the unique and powerful sounds of US destinations to a new music-loving audience.” 

Available for free to all in India, Spotify lets people discover the right music for every moment, across hundreds of devices, allowing them to soundtrack their lives. Users can also upgrade to Spotify Premium for Rs 119 per month.


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