OPPO Mobile Awards their Media duties to Dentsu Aegis Network
Dentsu Aegis Network has been awarded the media mandate for smartphone brand OPPO Mobile. The agency has also been on boarded by OnePlus India to handle part of their media biz. DAN will jointly handle the account with other agencies in OnePlus India's roster that includes Starcom who have been managing part of the account since 2015. The size of the two accounts is estimated to be around Rs 550-600 crore.
In September last year, OPPO Mobile had called for a multi agency pitch that began in December.