Sony Ericsson names P Balaji as Head of India!

Sony Ericsson announced that P Balaji will assume the role of Head of India, effective from 1 July 2011. As Managing Director of the company's operations in India, Balaji will play an instrumental role in establishing Sony Ericsson's leadership position in the Android market and work closely with operators and distributors in India.

Balaji joins Sony Ericsson from Ericsson India, having last held the role of Vice President - Business Development, Corporate Affairs and Communications. Previously, Balaji oversaw Marketing, Strategy and Technical Solutions for Ericsson India. Prior to Ericsson, he worked at AT&T, Lucent India and Tata group and has held various senior management positions.

Matthew Lang, Head of Region, Asia Pacific, Sony Ericsson said, "Balaji has an excellent experience and understanding of the India telecommunications market. He will play a key role in Sony Ericsson's long term growth ambitions in the region, by bringing our Android -based Xperia smartphones to the Indian market and further strengthening relationships with local operators, retailers and consumers.

Balaji said, "With Sony Ericsson's strong brand, its Android-based Xperia„¢ smartphones, the company is poised to bring superior communication and entertainment experiences with the latest technology to the dynamic and passionate consumers of India. I am delighted to take this role at such an exciting phase of Sony Ericsson's development."