Sony Ericsson adds more colours
Sony Ericsson - the cell phone manufacturing company of Japanese consumer electronics company Sony Corporation and Swedish telecommunications company Ericsson - has revamped its liquid-eye crystal logo.
The logo, which had only one colour - green; will now have seven new colours. The new logo has been designed keeping in mind the change in the idea of entertainment and the convergence of devices over these years.
The company also adopted the Sony brand message "make.believe' in all consumer communication to reinforce its entertainment credentials and collaboration with the Sony Group.
Marketing
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