Sikkim Manipal University launches new TV campaign addressing career woes
The campaign includes 3 films, conceptualised by Famous Innovations.
Sikkim Manipal University - Distance Education has launched a new campaign that takes a humorous stance on common career hiccups and offers their courses as a solution. The campaign features three 30 second spots, each showcasing a character who is struggling with his/her career.
The first film is centred around a "Hazel from HR" who is moving in slow motion, much to the wonderment and misery of her colleagues. The second one features "Ojas from Operations" who is trying to walk towards his friend but is oblivious to the fact that he isn't moving forward. And in the last one we see a "Mithun from Marketing" sinking inside an office cafeteria floor. All three characters are saved by their peers, who advise them to pursue a course by SMU-DE.
Hayden Scott and Sumit Chaurasia, Creative Directors, Famous Innovations said, "There is always a thin line between 'fun' and 'silly.' With these films, we had to be very mindful of that balance because while they are quirky and humorous, they are also making an important statement. This kind of work hasn't been done in the education category in India so far, our attempt was to do something different and fresh."
Anand Ramabhadran, Senior Vice President ,Manipal Global Education servicescommented, "This campaign taps into a very real and recurrent concern among our audience. It is simple, yet insightful and therefore humanises the brand. SMU-DE is an approachable solution, personified well by the peer advisor in each film. We hope the disruptive visual elements will give us the desired cut-through in a cluttered media environment."
The campaign is live on web and TV since 16th July, and will be supported by Print and Social media amplification.
Client – Sikkim Manipal University – DE
Agency – Famous Innovations
Director – Vijay Maurya
Production House – Hot Films