RepIndia gets Chatoor, hires creative duo as heads
RepIndia, the national independent creative digital agency, has roped in Chugh + Toor 'Chatoor' as creative heads to closely work with the management team of Archit Chenoy, Ishaan Ahuja and Ayesha Chenoy.
In an age when creative duos are a phenomenon of the past, RepIndia, “the house that digital built”, has disrupted the advertising scene by hiring one creative head for art and copy each in order to challenge the goliaths of digital advertising.
Anoop Chugh joins as creative head, copy; while Neeraj Toor joins as creative head, art - to spawn the creative revolution within the agency.
The duo, popularly known as Chatoor, are reporting into CEO and co-founder, RepIndia, Ayesha Chenoy. Over the past few months the creative duo have been working closely with the CEO in what is proving to be the trio-to-beat.
"As an independent agency, one of the largest in the country, we have an appetite to take disruptive decisions. It's about time Indian advertising realises art/copy can't have one dad. That is why we have hired two of the best and most exciting dads in Chugh & Toor."
The results are for everyone to see. Since joining, the trio of Chenoy-Chugh-Toor with an extremely exciting team across Delhi, Mumbai and Bangalore have won Tinder India and Fortis Healthcare. This adds to the already formidable client list of RepIndia including United Colors of Benetton, Sephora, Somany Ceramics, Tata Trusts and JSW.
"This is just the start of a new phase of RepIndia where duos with complementary skills, different viewpoints and different sensibilities create marketing magic," adds Ishaan Ahuja. Managing Director.
The duo of Chugh + Toor have been working together as a creative team for the past three years. Their last assignment was with Cheil India as creative directors art/copy where they won some key accounts like adidas and William Grant's for the agency.
Anoop Chugh brings with him 13 years of writing experience as a journalist, car reviewer, corporate communications lead, creative director and digital media consultant.
"I consider myself an outsider in advertising. That's why I am under no compulsion to follow the given advertising template," says Chugh, who doesn't smoke. "With us, Neeraj and I have brought a new style of multiple-agencies-within-one model. We have created multiple copy-art teams across Rep, which means when we go for a pitch, we go with almost half-a-dozen ideas and not just the big idea."
Neeraj, who has worked with Webchutney, when it was an independent agency, and Digiwasi, is known for his quirky animation production. "Anoop & I believe in quirk and DIY. Pretty much why we love producing and executing most of our campaigns in-house," reveals Neeraj.
RepIndia has further bolstered its key creative team with another copy/art duo of Soven Mandal & Aman Rawat, as creative leads, who are reporting into Chugh and Toor.
"We've only one message for the other agencies - please mark yourself safe,"