RepIndia wins NestlÃ© Cetaphilâ€™s consolidated digital mandate
RepIndia, India’s largest independent digital agency has been appointed as the digital agency for Cetaphil – the largest consumer brand for Nestle Skin Health (India). The mandate entails developing a strong communication strategy for the brand across all consumer platforms, and strategizing on content and creative to expand overall awareness for the brand, break misconceptions and create a unique and authentic brand voice. The duties were awarded to RepIndia following a multi-agency pitch that saw top digital agencies across India vying for the coveted mandate.
Talking about the impressive win, Ayesha Chenoy, CEO and Co-Founder of RepIndia, said, “This win provides us with the opportunity to work with a pioneering global brand, who have set the standard for skincare in the industry. We look forward to strengthening Cetaphil’s presence and visibility in India, especially in sectors beyond pharmacy and dermatology.”
Nazneen Joshi, Account Director, RepIndia commented, “We’ve been tasked with planning a directional shift and widening the target market for the brand, while raising awareness and presence on digital. We have bold plans to expand and invigorate Cetaphil in India—it’s an exciting time for the brand, and hence essential to have in place a clear-sighted strategy that addresses its key needs in order to deliver standout results.”
Commenting on RepIndia as the new digital agency for Cetaphil, G Sathya Narayanan, Managing Director – South Asia, Nestlé Skin Health India said, “For a brand of our scale, stature and legacy it’s very important to have the right kind of partners onboard who understand the ecosystem of our business. We are glad to have found that partner in RepIndia. I am confident that their expertise will help us strengthen our brand further with the right approach.”
The account will be handled out of RepIndia’s Mumbai office.