Publicis.Sapient launches new enterprise business transformation offering

Publicis Groupe and Publicis.Sapient have unveiled a new set of integrated offerings from SapientRazorfish designed to help clients transform their businesses in the connected world. As changing consumer expectations and disruptive competitors have given rise to a digital-first transformation imperative, companies increasingly need a hybrid partner that combines the strengths of consultancies and agencies with expertise in all areas, from management consulting and innovation incubators to dynamic creativity, technology and implementation services. 

The integration of SapientRazorfish, part of Publicis.Sapient, now culminates with the launch of a new brand identity and six best-of-breed offerings, which clients from across all industries will benefit from: 

• Digital Business Strategy & Innovation
• Customer Experience
• Data & Artificial Intelligence
• Marketing Modernisation
• IT Modernisation
• Commerce 

Together with the deep expertise of Sapient Consulting and DigtasLBi, SapientRazorfish is uniquely poised to deliver customer-centric digital transformation for across the entire enterprise from CMO to CIO. 

Clients are clamouring for transformation partners able to combine customer-centricity and enterprise-wide connected digital excellence. 

“The market clearly needs a partner that drives real and sustainable business transformation for the connected age through an obsessive focus on the customer,” said Maurice Lévy, Chairman & CEO of Publicis Groupe. “Today’s business leaders are realising that a bifurcated approach of leaning on agencies to transform experiences and on consulting partners to transform business processes no longer works – it’s too slow, too fractured, organisationally unsustainable and most importantly, the focus on the customer gets lost in the complexity.” 

The customer is central to how business evolves. 

Commenting on the global launch, Charulata Ravi Kumar, CEO, SapientRazorfish India, said, “SapientRazorfish is uniquely positioned to help our clients define their digital business strategy and execute rapidly across complex organisations. Our ability to re-imagine a better future and help realise it, differentiates us from agencies and consultancies alike. All of this while keeping the consumer at the centre. Customer experience today is a big driver of brand loyalty for consumers in India. Hence, customer-centric digital transformation is the need for all businesses seeking to differentiate or disrupt themselves to drive growth.” 

“Our clients want skills and capabilities across the entire spectrum, from customer experience to deep technical implementation and strategy and consulting expertise for transforming in the connected age,” said SapientRazorfish CEO Alan Wexler. “The new economic era requires putting digital at the core of business, including new operating processes and new ways of deploying technology. Innovation is increasingly important as clients look to evolve business models and leverage the bundling opportunity of platform effect.” 

Michael Versace, Global Research Director, IDC WW Services, Digital Strategy and Agency Services, added here, “SapientRazorfish represents a new breed of business transformation partner that combines the broadest set of capabilities with the ability to configure easily and effectively to serve all types of transformations, from marketing to enterprise, using a client-centric, experience-led approach.”