Publicis Drugstore commences India ops targetting the real estate sector

Publicis Groupe’s innovation initiative – Drugstore – has started its India operations with the first of its initiatives targetting the real estate sector. Publicis Drugstore is an innovation incubator, which incubates innovation ideas/ projects on behalf of the Publicis Groupe clients around the world in collaboration with the start-up sector. These innovation incubation programmes range from supper chats with CXOs, to hackathons and long format innovation projects.

‘Meet The Makers’ is one such format which allows for an evening of intimate interaction between large companies and curated start-ups in their respective sector. This experiential event was designed and created in partnership with Zone Startups, an organisation that incubates and accelerates start-ups in the Indian ecosystem. The event was held at their operations space at the Bombay Stock Exchange Building at Dalal Street.

Key speakers at the event included Anil K Nair, who leads the Publicis Drugstore initiative in India, and Ajay Ramasubramaniam, Director, Zone Startups India. Anil K Nair, the ‘entrepreneur -in-residence’ for Publicis  Drugstore, believes that the biggest business disruptor and saviour going into this decade will be an attitude of inside out innovation within large traditional organisations that will need to be encouraged and cultivated. This and a symbiotic relationship building between these organisations and the start-up sector.

“It’s a win-win for both. And we at Publicis Groupe are determined to make these dialogues happen for the overall good of the market place and the consumer at large,” said Nair. He further added, “The start-up space has been responsible for some of the biggest market disruptions across the world. Be it Uber or Air Bnb, they have all gone to redefine the space they were conceived in. We could have gone the traditional way and approached the fin-tech or other sectors which have such interfaces all the time. We however, have focused on real estate as it is one industry that needs the kind of innovations that start-ups bring with them.”

According to Ajay Ramasubramaniam, “The start-up scene is well ahead in terms of infrastructure, support and finance. It is only recently that the Indian scenario has started catching up. There is still some time when crowdsourcing and crowd-funding will become the norm for our nation, until then we are focused on creating the right kind of environment with the assistance of the Publicis Groupe to incubate, accelerate and facilitate the transition of the start-ups to their relevant industrial sector.”

Some of the notable start-up pitches that came up were Phynart, a home automation start-up that incorporates Artificial Intelligence and data mining in traditional automation systems and Enso Immersive, a R&D establishment driving research in technologies like Augmented Virtual Reality for developing applications and platforms across industries like real estate.

The real estate industry was represented by leading players like Omkar, Tata Housing, Kalpataru, Godrej Properties and Puranik.


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