Percept picks Archana Trasy as COO ' Intellectual Properties

Archana Trasy has been appointed Chief Operating Officer ' Intellectual Properties, Percept Sports & Entertainment, effective May 20, 2011.

The Percept IP vertical will include all Intellectual Properties created and owned by the Percept Group, including IPs in the Live Entertainment, Sports, Celebrity Management, Digital and Media space. Some of the IPs currently owned by Percept Limited include Sunburn ' Asia's biggest and most desired Electronic Dance Music Festival; Fight Nights ' India's first ever indoor boxing bouts between leading Indian and International boxers; Bollywood Live ' the first multi-city Bollywood Dance Music Festival; Champions of the World ' a platform that brings together the most celebrated super icons in the arenas of Sports, Cinema, Music, Business, Entertainment and Entrepreneurship; Slamfest ' the world's first ever Slam Book Festival; Goa Super Sixes ' India's first premium Annual Corporate Cricket Tournament; SLUMGOD Dance Championship ' a CSR initiative identifying, training, grooming and promoting deprived yet talented kids living in the slum areas; and CelebTrack ' the world's deepest, widest and largest research wave on India's most powerful celebrities across movies, sports and television.

In her new role at Percept as COO, Intellectual Properties, Archana will be responsible for managing and leveraging the IPs currently owned by the Percept Group, and will also be focused on conceptualizing and developing new and innovative IPs for the Group.

Commented Archana Trasy, COO ' Intellectual Properties, PDM India on her appointment, "I am delighted to take on this new and challenging role. Being one of the pioneers in the "Ideas and Concepts' business, Percept has been instrumental in creating many innovative and unique Intellectual Properties over the past few years for our clients. I believe we are no longer in the Information age, but in the Entertainment age, and Percept is a leader in the business of building and marketing ground-breaking Entertainment products. I am proud to be part of the Percept Sports and Entertainment business and look forward to consolidating and leveraging our efforts in the area of IP creation and management."

Elaborated Devraj Sanyal, CEO, Percept Sports and Entertainment, "The future of our Entertainment business is pivoted firmly around our Intellectual Properties business and we needed a leader who has walked the walk and talked the talk in this space for a while. I'm thrilled to have Archana as our new COO ' IP because personally I believe she is the most qualified person I know in this domain."

Commented Shailendra Singh, Joint Managing Director, Percept Limited said, "Percept is India's only conglomerate that provides 360-degree services in the Entertainment, Media and Communications (EMC) domain. We are now scaling up our strategic efforts to develop Intellectual Properties and change the game in the EMC industry, thereby creating a remarkable and memorable legacy forever. We will soon unveil our plans in this direction. Archana has a rich and diverse exposure to the Media & Entertainment domain, and is just the right person to take Percept's IPs into its next glorious phase. We are delighted to have her on board as we are sure that she is going to take Percept IPs to another level."

The last 16 years in the industry has witnessed Archana handling some of the largest and most recognized brands in the country including Reliance Industries Ltd., Wizcraft International Entertainment Agency, Richard Ellis Property Consultants and Mahindra Exports Ltd.


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