Percept ICE executes the launch event for Mercedes - Benz 'The M-Class'

Percept ICE – the Strategic Business Unit of Percept Sports & Entertainment recently unveiled the most advanced SUV created by Mercedes-Benz ‘The M-Class’ that is in its 3rd generation at Hyatt Regency, Delhi on May 15, 2012.
The new Mercedes Benz M-Class is a car ‘For those in Control’ and exemplifies Mercedes-Benz’s philosophy of the ‘Best or Nothing’ being the engineering marvel that it is.The individuality that the car projects, the style statement and the adventurous spirit of an explorer is what makes this car so magnificent. The car exhibits a strong identity as its powerful lines make quite a bold statement.
Percept ICE executed the event keeping in mind the car features and its bold statement. The stage was kept simple and elegant and in sync with the brand requirement while the car features were showcased via 3.8 mm led - the thinnest led available in India that was embedded on the stage. This led was marked with high resolutions, giving out the best visual clarity during the event. The look and ambience was designed and planned based on the all-new M-Class most visually distinctive avatar.
Peter Honegg, Managing Director & CEO, Mercedes-Benz India explains, “At the start of this year we had promised to introduce exciting new models into the market. We are proud to present today the New M Class, built to perform with the highest precision and follows the Mercedes-Benz new design language. We are confident that the quality of drive and the luxurious experience it can deliver will be a big hit with the customers and it will be warmly received.”
Commented Nazneen Karimi, Chief Operating Officer, Percept ICE commented, “We have been associated with Mercedes since sometime now and we understand the brand essence. Our concept focussed to bring out the car’s identity; this helped us win the pitch. The set was designed in sync with the new model to be launched as well as the company’s international guidelines. Attention was paid to every detailing including AV screen’s sleek and abstract shape that was the part of the model’s features.”
Team Percept ICE delivered a seamless execution resulting into a grand launch event thus showcasing the USP that the product is built to offer.

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