Hanmer MSL bags Bees Award for eBay India's campaign

MSLGROUP India’s Hanmer MSL, Publicis Groupe’s flagship Public Relations, speciality communications and engagement group and the largest Public Relations and social media network in India, has been awarded ‘Best Social Customer Relations Management’ at the 3rd edition of the prestigious Bees Awards for its social media engagement campaign of eBay India (www.eBay.in), India’s leading eCommerce marketplace.

 

The Bees Awards is the first international social media competition honoring communication and marketing professionals and judged campaigns from agencies and brands from across 40 countries.

 

The eBay winning campaign - eBay India Wins with Social CRM  - received the award for its creative customer engagement strategy that identified female consumers as brand evangelists and developed rich, visual talking-points to create a viral effect and foster brand loyalty. The agency also established a strong customer relationship management mechanism that focused on seamless integration of the user-facing CRM process on Facebook with eBay’s back-end processes to create a real-time response set-up.

 

The award win follows MSLGROUP Asia’s finalist nomination at the Bees Awards in 2011, for MSL China’s work with IKEA in the ‘Best use of Microblogging Platform’ and MSL Singapore’s nomination in the ‘best Relationship with Blogs’ category for feminine care brand Whisper, “Happy it’s Here!” social media campaign.

 

Commenting on yet another win, Jaideep Shergill, CEO, Hanmer MSL, said, “I’m extremely proud of our social media team for notching up an impressive win at the Bees Awards this year, and for being the only agency from India to do so! This award acknowledges our industry-leading, best-in-country social media engagement expertise and creativity. We are truly proud to have been honoured in a competition that brings together brands and agencies from the communications industry across the world.”

 

MSL GROUP’s MSL Nordics also won the “Best Use of Alternative Tools” category with Ariel Fashion Shoot, undertaken in partnership with Saatchi & Saatchi. MSL GROUP is one of the four leading global agencies to have won more than one award at this year’s Bees competition