Percept and Shiamak Davar join hands

Shiamak Davar, Guru of contemporary dance in India and Percept, India's leading EMC conglomerate have established themselves in time to be pioneers and leaders in each of their respective fields. These two forces representing the talent and the business of entertainment shall now embark upon a journey to leverage their established equity to create a movement through the medium of DANCE and ENTERTAINMENT

The objective of this association between Shiamak and Percept would be to launch four entertainment and dance based initiatives with the ultimate goal of making a social difference.

Both Percept and Shiamak have been actively involved in creating awareness about national social concerns and have contributed to

the society at large through various initiatives, charitable trusts, etc, however together they aspire to make a greater difference through four carefully planned initiatives. Currently the projects in the pipeline include a feature film, a CSR activation programme, a large format event and a television show.