Pepsi to woo youngsters with new campaign

The brand plans to throw some relevant problems in the way of youngsters, via its product ' Pepsi My Can, the Internet, print, mobile marketing, television, radio, on-ground activities, campus posters, and communication at youth hangouts. The youth will be asked to 'compete' for the cool quotient by calling/SMSing their responses about the ways in which they would get out of the particular situation.

The answers will be put to the test online on Youngistaan.com (one could even publish one's answers on Facebook, Orkut and Twitter profiles to gather votes) and the ones garnering maximum votes ' the best answers ' will be printed on Pepsi My cans (four such answers will be selected, with one answer per situation), along with the winner's picture.

Further, during the course of the activity, every day, one youngster will get a chance to become the 'Youngistaani of the Day', entitling him/her to a month's supply of free Pepsi and Rs 5,000 as SMS talk time.