Will Pepsi's defining anthem resonate with Gen Next?

Pepsi is all set to celebrate the spirit of the new generation with a new anthem – ‘Har Ghoont Mein Swag’. Part of its new campaign, the anthem features new gen stars Tiger Shroff, Dishani Patani and Badshah. The anthem is a part of Pepsi’s 2019 campaign and follows the Har Ghoont Mein Swag TVC. 

Speaking about the song, Tarun Bhagat, Director - Marketing, Hydration and Cola, PepsiCo India, said, “Pepsi has always had a close connection with music and has worked with the most iconic superstars to create powerful pieces of culture around the world. This summer, it’s bringing that same magic alive here – creating an anthem for India’s super confidence, it’s unshakeable self-belief, it’s unassailable ‘Swag. With Badshah dropping the bass on our baseline #HarGhoontMeinSwag, Disha Patani and Tiger Shroff burning up the screen with their dance moves, and Bollywood heavy hitter Ahmed Khan directing the video, we are hoping to have India singing the song right back at us.” 

‘Har Ghoont Mein Swag’ launched on April 7, 2019 and will be released by T-Series. Bhushan Kumar, Chairman and Managing Director, T-Series, commented, “T-Series has always been a pioneer in music creation and distribution in India. We have always innovated and tried to give audiences exposure to different kinds of music. Har Ghoont Mein Swag is a one-of-its-kind launch. It’s an anthem which will define an entire generation and give a new meaning to the word swag.” 

The song is available for streaming on YouTube, Gaana, JioSaavn, Hungama, Amazon Prime Music, Spotify, Wynk, iTunes, Apple Music. The anthem will be played across clubs and bars by DJs across the country this summer. 

Sharing his excitement on the Har Ghoont Mein Swag anthem, Tiger Shroff said, “I am confident that Pepsi’s Har Ghoont Mein Swag anthem is going to be the next chartbuster. It is a supercool dance number that perfectly defines today’s generation – its uninhibited, confident and full of swag. I can’t wait to showcase the magic which Badshah, Disha, Ahmed and I have created together with Pepsi.” 

Disha Patani added here, “Everything about Pepsi’s Har Ghoont Mein Swag reflects the cool attitude and Swag of the youth. The song is effortless, peppy and extremely relatable. The dance steps, the music, the colours and the costumes all come together to add to the perkiness of the song. I can honestly say I have never enjoyed shooting for a song so much in my life. I hope people enjoy watching the song as much as I have enjoyed performing for it!” 

Badshah echoed his thoughts and said, “I am thrilled to be continuing my association with Pepsi. This year, we have built on Pepsi’s philosophy of self-belief and are celebrating the self-confidence of India’s youth through our new song. At the core of it, ‘Har Ghoont Mein Swag’ is a party anthem that is going to set the dance floors on fire throughout the country. It was a lot of fun performing with Tiger Shroff and Disha Patani and I am confident that our fans will love watching us groove to the anthem.”