OYO asks people to make the most of this long weekend
OYO, India’s largest branded network of hotels launched a new TV campaign “#NikalChalein”. With the 13–15 August long weekend just around the corner, the TVC which rolled out on 5th August, showcases a plethora of emotions of individuals staying in OYO properties. The beauty of top leisure destinations like Shimla and Udaipur is highlighted, and is set to give all of us major wanderlust goals. The 15-second ad encourages you to make travelling plans if you haven’t already.
Talking about the TVC, Ritesh Agarwal, Founder and CEO, OYO said, “In our demanding lifestyles today, one hardly gets time off from work and other commitments. The underlying idea of this TVC is to inspire people to make full use of little breaks like the coming long weekend to unwind and explore. Spending a couple of days away from the hustle-bustle of city-life can be incredible for the body and mind. This Independence Day we invite everyone to step out and savour of feeling of Aao Kahin Nikal Chalein.”
He further adds, “Keeping this in mind, we have launched this campaign, focusing on places that are ideal for short trips. We have more than 200 properties in Udaipur and Shimla, which are amongst the topmost leisure destinations on long weekends. We experience high demand during this period, and as August 15 approaches we are expecting a further spike in bookings.”
Conceptualised by the in-house team, the commercial is produced by DZU Film Company and directed by Daniel Zenas Upputuru. Shot using high-end cameras including drones, the TVC was launched pan-India with Hindi edits. Read more about the making of the TVC here-