No tips, only solid advice says the new ad film of Motilal Oswal

The TVC is currently on air in cinemas with Ek Tha Tiger in 11 cities. From September it will be aired on business news channels like CNBC TV18, CNBC Awaaz, ET now and Zee Business. Around 4-5 spots a day during market hours.

 

Since its inception 25 years ago; the Motilal Oswal brand has been single mindedly focused on a brand proposition of research based advice. This execution takes the idea forward in a refreshing way. To make an intangible product like broking come alive; Motilal Oswal has used ‘the advisor’ as a tangible dimension to their service.

 

The creative idea is to use the format of a movie trailer to present the Motilal Oswal approach to investing. The trailor interplays a storyline interspersed with their Wealth Creation philosophy(as spoken by the Motilal Oswal advisor) to present the unique research based Motilal Oswal approach. Use of a unique setting/personality of the protagonist also helps in making the ad stand out.