Mullen Lintas Mumbai wins creative duties of Motlilal Oswal

Financial services company Motilal Oswal Financial Services has appointed Mullen Lintas Mumbai as its creative agency. The agency was chosen after a multi-agency pitch. 

As part of the mandate, apart from delivering solutions on conventional mediums like TV, Print, Radio and OOH, Mullen Lintas Mumbai will also provide strategic recommendations and creative ideas for the digital and social space. 

Commenting on the appointment, Ramnik Chhabra, Marketing Director, Motilal Oswal, said, “Mullen Lintas managed to creatively interpret our communication brief with simplicity and impact. Important parameters while communicating in a category with low penetration and awareness.” 

The win marks Mullen Lintas’ foray into the financial services sector. Launched about a year-and-a-half ago in India, the agency has won multiple new businesses across key markets of Mumbai, Delhi and Bangalore. This win marks another important milestone for the agency in the current financial quarter after it recently won the new business mandates of Tata CliQ and Too Yumm! 

Speaking of the win, Amer Jaleel, Chairman & CCO, Mullen Lintas, said, “Motilal Oswal is a large enterprise that’s founded on strong principles. And the simplicity with which they approach financial services is quite impressive. When we met the people behind this inspiring organisation we were really thrilled by their childlike enthusiasm towards the advertising idea that we had proposed. Their reaction and response pretty much sums up our campaign premise. You'll soon get to see some really clutter breaking work.” 

Expressing his views on the win, Virat Tandon, CEO, Mullen Lintas, said, “Everyone knows that Motilal Oswal are the best at what they do – making money for their clients. But, what we also realised in the pitch process was that they are also very good at understanding and buying good creative work. Their brief was very clear and I guess we gave them an idea that they believe will make money for them. We are very excited on winning this mandate.” 

Motilal Oswal Financial Services started as a sub-broker in 1987. The focus of company from inception was to provide research based advice to its clients. Over the past three decades, the company has diversified into retail broking and distribution, asset management, institutional broking, private equity, private wealth management, housing finance (AHFCL) and investment banking. Today, the Group’s network is spread over 600 cities and towns comprising 2,200+ business locations with over 850,000 registered customers.


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