Newzstreet Debuts on 'Yahoo! Video' with Phenomenal Viewership

Yahoo! Video is a dedicated premium video destination that offers original content across multiple genres such as News, Entertainment, Lifestyle and Movies. Yahoo! Video delivers a high quality video experience, free for all Internet users in India and guarantees a trusted and safe environment for publishers and content providers to host their valuable content.

Newzstreet started as a video news agency in 2009 after receiving its licence from the Ministry of Information and Broadcasting and accreditation from PIB to function. We have now been functioning as a full-fledged news agency having its headquarters in Noida with 15 bureaus across India. About 100 correspondents work with us and we cover all important happenings in India. We have got a diverse client base as our news service is being used by a few regional news channels, newspaper web portals, mobile portals and some foreign broadcasters' correspondents based in India like CCTV English and Al Jazeera.

The launch of Yahoo! Video is a critical step towards meeting the growing appetite of Indian online users. According to a recent ComScore report, over 30 million unique users in India watch online videos each month and on average each user consumes about 58 videos a month. Newzstreet has managed to get maximum hits on the launch of the portal.

Talking about the association with Yahoo! Alok Verma, Editor-in-Chief, NBS News (Newzstreet) said, "Our association with Yahoo! India is a harbinger of the exciting possibilities and potential in the digital entertainment space. We are working together to not only serve diverse audiences but to also provide a quality video content alternative. The association started with NBS being one of the launch partners for Yahoo!'s news and bollywood content platform and we are putting our best effort to satisfy the viewers."

Commenting on the success Sidheswar M, COO, newzstreet, "newzstreet has garnered an extremely active viewership base smashing the records. We are extremely excited that Yahoo! India is taking newzstreet to its huge membership base. Yahoo! is the most trafficked web destination in the country reaching more than 80% of the Indian internet audience. We believe that hosting our Bollywood and News videos on Yahoo! Platform will provide unbeatable reach to our content. We are now associated with Zenga and we hope to deliver the content more smoothly using its streaming technology.

Commenting on the partnership, senior officials from Yahoo! India said, "We have partnered with newzstreet for exclusive bollywood video content. With this partnership, Yahoo! India gets licensed, original and diverse content with piracy free destination which delivers highly quality and strict original video content. The success of the offering has to be attributed to the rapid increase in the online video consumption."