Networkplay acquire yoCAPTCHA! of Innovese Tech.

Following recent announcement on Gruner+Jahr’s (G+J) further investment in Networkplay for funding of new and innovative future endeavors, this week Networkplay sets the ball rolling as it announces the takeover of yoCAPTCHA! – the brainchild of Innovese Technologies.

The deal inked between the two companies paves the way for Networkplay’s exciting projects lined up this year.

The change in ownership will bring two of the co-founders Ankit Gupta and Dhruv Sogani on board of Networkplay’s key strategic team. While Dhruv will head Business Development at Networkplay, driving new tech-driven businesses in addition to CAPTCHA, Ankit, joining as Head of Technology, will be responsible for developing and buying new technologies to support the suite of technological products Networkplay will be offering to the marketplace.

“There's an inherent entrepreneurial culture at Networkplay; there's energy and a vision to be one of the leading digital media technology companies. It's a great opportunity to head the technology forefront of the group, and lead work on the next state-of-the-art tech products at Networkplay,” says Ankit. Echoing the sentiments, Dhruv says, “My stint at yoCAPTCHA gave me experiential knowledge of business in the digital sector. It will be exciting to oversee challenges in this new role which demands constant innovation.”

According to CEO of Networkplay, Ampreet Singh, “Getting yoCAPTCHA on board only reinforces our commitment to becoming a firm that offers a wide array of the finest products powered by the best of technology to the industry. With brands turning to more engaging and innovative digital solutions, this additionis going to solidify the intent to be a technology hub to fulfill this need.”

Launched in 2011 by Innovese, yoCAPTCHA - India’s first CAPTCHA advertising platform, transforms difficult-to-read CAPTCHAs into engaging ad units. With just a year behind them, the company boasts of having worked with over 100 publishers & served well over a billion CAPTCHA impressions. yoCAPTCHA offers a variety of formats, including interactive game/activity based CAPTCHAs, Video CAPTCHAs, Animations etc. Recently they rolled out their powerful Survey CAPTCHA formats and interactive Social CAPTCHA, and successfully aligned with various advertisers ranging from P&G, Axis Bank, Volkswagen, Blackberry(RIM), Reliance Communications, Star World and many more. Networkplay’s association with them has been a long standing one, representing them exclusively in the market to sell CAPTCHA as an advertising medium.