Bajaj Auto takes its relationship with Leo Burnett India beyond borders

Leo Burnett India has won a part of the creative mandate for the Bajaj Auto’s international business. The account will be handled out of its Mumbai office. Bajaj Auto began foraying into the global markets about a decade back, quickly growing in presence in over 70 countries since then. Today, Bajaj Auto has proven to become one of the most widely recognised Indian brands on foreign soil. 

In its new mandate, Leo Burnett India will harness its Power of One philosophy for Bajaj Auto International, bringing together the best of traditional advertising, digital content creation, website build, social media and experiential marketing expertise to the table. 

Speaking about bringing Leo Burnett India on board, Milind Bade, Vice President – International Business, Bajaj Auto, said, “Leo Burnett joins us at this crucial juncture to strengthen our marketing efforts in markets across Latin America, ASEAN and South Asia. Bajaj has the leadership position in the sports motorcycle segment across 26 countries. We needed a partner who understood our growth curve and ambition, and Leo Burnett India has proved its mettle to us repeatedly over the course of our long association. It was only natural that we would bring them on board this time, too.” 

On winning the business, Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett, said, “With this win, we have only strengthened our fruitful relationship with Bajaj Auto. The brand’s growing global presence needs a strong communication support plan and effective business solutions backed by the Power of One. We aim to pull all the stops on this one, and this journey will be great thanks to Bajaj’s support.” 

Sanju Menon, Executive Vice President, Leo Burnett India, added here, “A successful relationship between Bajaj Domestic and Leo Burnett India has existed for several years, and we are glad Bajaj Auto has trusted us with another chance to do more iconic acts. We have done some of our best Humankind work for this brand and hope to transcend that magic across borders.”


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