MOBEXX Awards offer differentiated scope to advertisers: Akash Banerji

After a very successful edition of the DIGIXX Awards earlier this year, stage is now set for the inaugural edition of MOBEXX Awards 2017. The Awards, which are designed to recognise and celebrate excellence in Mobile Marketing & Advertising, are slated to be held in Gurugram on October 25, 2017 during the Modern Marketing Summit. 

Brought by Adgully, MOBEXX Awards seek to set industry-wide benchmark in Mobile engagement and will be a true marker for Mobile initiatives that are innovative, creative and effective. 

The Jury process is set to commence soon. The MOBEXX Awards are judged by an independent panel of highly acclaimed thought leaders in the advertising ecosystem-advertising agency executives who create campaigns for the world's most powerful brands, marketers with direct control over many of the largest advertising budgets and major media company leaders. 

Akash Banerji, Head - Marketing & Partnerships, Viacom18 Digital Ventures, is part of the esteemed Jury panel for MOBEXX Awards 2017. Terming the Awards as a step towards giving mobile advertisers’ their due, Banerji said, “I am proud to associate with Adgully to recognise the best in mobile marketing. The Awards, through their differentiated scope and extensive categories, are a mobile advertiser’s dream. We will ensure that winning submissions reflect the industry’s best work and reward brands that have successfully used innovation to push interactions to new levels.”