Meet UBU – Unibic’s new mascot
Say hello to UBU, the new mascot of India’s very own “cookie-maker” - Unibic Foods. Renowned for their diverse portfolio of cookies, Unibic has constantly innovated to meet the changing market tastes and has not only incorporated bolder tastes in their cookies, with more chocolate, nuts and fruit. Unibic has now launched UBU – who captures the essence of “more” that you get in every bite of their delightful cookies - Just too much!
With a multimedia campaign behind it, UBU will be introduced across different media that include electronic, static and digital platforms in English and 5 languages. The 30 sec TVC will be widely visible in the states of Karnataka, Andhra Pradesh, Telangana, Kerala and Tamil Nadu. It will also be aired in select Hindi GEC channels, the children English cluster, Hot Star and local channels in the North & North East. Regional channels (Zee, Star, Asianet, ETV, Maa, Gemini, Manorama, Mazhavil and Sun) in all 4 Southern states will start from today followed by children English cluster and select GEC in the first week of August. This will be backed by a multi-pronged approach in the second phase with outdoor, print, store and unique on- ground events to create deeper engagement with the brand.
Commenting on the new mascot, Mr. Nikhil Sen, Managing Director, Unibic Foods India Pvt Ltd, shares, “We are excited about the pan India launch of our mascot UBU. The multi-faceted character will allow us visible differentiation on every kind of medium: from in-store displays to television and digital media. It is friendly, fun, peppy and ensures it drives our message “more in every cookie” to our consumers.”
UBU – has been derived from the U (ni) B (ic) (and yo) U! He has no defined age or occupation. He can be a chef, a skateboarder, a skydiver and more. The possibilities are endless. In addition to this, he is the agent responsible for UNIBIC cookies having "MORE" inside them. More fruit, nuts, chocolate, oats, milk and butter. Just too much more in every mouthful!
Unibic has grown exponentially in the last decade and now it is one of the fastest growing cookie brand in India. Unibic Foods has a team strength of 800+, and a global reach of more than 10 countries. The cookies are made with the best ingredients and mixed with select fruits, nuts and spices to create a range over 20 flavors that will delight your taste buds. Whether you want to indulge in chocolate, butter, cashews, or want a savory snack to go with your tea or want to go sugar free, they have the perfect cookie for every want.