Cornitos unveils its maiden Mascot in a new brand campaign

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its Mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

The mascot was conceived and developed by Olstream. It is designed to appeal to the discerning customers who enjoy snacks on-the-go, that are delectable, yet healthy. A fundamental part of the designing process was to create a unique and memorable mascot.

The mascot is named Crispy and he elucidates the brand ethos of premium quality and 10 Exotic Flavours.

Commenting on the launch of Mascot, Mr. Vikram Aggarwal, Director of Greendot Health Foods Limited – Cornitos, said “With the unveiling of our maiden mascot Cornitos unfolds an exciting new chapter in its growth trajectory. The mascot has been designed to strengthen the brand connect and accelerate the company’s growth further. We hope this will help us build recall value in the minds of the masses and will also increase the reach of the brand.”

Moodboard – The Cornitos Mascot launch

It was imperative to establish connect in the minds of the consumers. Crispy, that looks like a nacho crisp pack is designed to look active, healthy and sporty, a friend everyone loves to have. His belongs to Uttarakhand, Roorkee, Greendot Health Foods Ltd manufacturing unit. Crispy helps the local farmers and goes to fields for procuring finest and freshest corn from the fields. He loves working with farmers and workers in the factory. But that’s not all. Crispy likes to balance the both worlds. He also takes out time from his busy schedule to party with his friends – specially the young college students. He loves to try out new recipes and has a special penchant for Mexican cuisine. Taking cues from international chefs, he likes to give his own Indian spin to Cornitos.

TVC link: https://drive.google.com/file/d/0B_VS1Vir7CewbFN0cXJQci1vR3c/view

Client:  Cornitos

Agency: Olstream

Creative Head: Midhat/Vivek