MediaCom announces changes in its Sr Management structure in Mumbai

MediaCom has announced changes in key senior roles in its Mumbai office.

Hemen Desai Managing Partner, Team P&G, moves to Tokyo as the MD of MediaCom Japan. Hemen has been with MediaCom India since 2008 and has been instrumental in setting up the team that exclusively handles the P&G media mandate. Hemen and team were the architects of the celebrated Gillete “WALS” campaign that won MediaCom India a Gold Media Lion at Cannes

Avinash Pillai who used to lead buying for MediaCom India, takes over from Hemen as the General Manager on the P&G business. Avinash has been with MediaCom for more than 2 years and has been directly involved with media partners on all key deals apart from playing an important role in the various new business wins that MediaCom had had.

Ashwini Kamat who used to lead the non-P&G businesses in MediaCom Bombay (VW Group, HRI, Aegon Religare, Wyeth, Pfizer, Edelweiss etc.) takes over from Avinash as the National Buying Director of MediaCom India.

Deepa Jatkar who used to lead the VW business takes over from Ashwini as the General Manager in charge of the non-P&G businesses. Both Ashwini and Deepa together fashioned and managed the much talked about and well-awarded innovations on VW and Skoda.

Debraj Tripathy, MD MediaCom India comments on the changes “These are very well deserved moves and I wish Hemen, Avinash, Ashwini and Deepa the very best in their new roles”

Hemen Desai’s move as MD of MediaCom Japan, comes a week after the announcement of Anita Mookherjee’s move from MediaCom Bangalore to Jakarta as the MD of MediaCom Indonesia. Says Debraj “This is in line with our endeavor to provide our top performers with bigger opportunities within the MediaCom network. MediaCom India continues to be the grooming ground for some of MediaCom’s best managers in the region”

MediaCom is one of the most awarded media agencies in the country. They won the Grand Emvie in 2011 for the world’s first “Talking Newspaper”, an innovation that they did for Volkswagen. MediaCom swept the Digital display category at the Emvies 2012 winning all three medals in the category. MediaCom manages blue chip businesses like Procter and Gamble, Volkswagen, Skoda, Audi, Dell, Shell, Wrigley, Piaggio, Edelweiss and makemytrip.com among others.