Mindshare, MediaCom snag 2 shortlists each for India at WARC Media Awards 2018

WARC, the international authority on advertising and media effectiveness, has announced the shortlists of its Media Awards 2018, a comprehensive global competition rewarding communications planning which has made a positive impact on business results.

A total of 79 campaigns from a wide range of markets, categories and brands have been shortlisted across four categories, each judged by its own high-calibre jury. India has bagged 4 shortlists, with Mindshare and MediaCom securing 2 shortlists each.

There are 20 shortlisted entries in each of the Effective Channel Integration, Best Use of Data and Effective Use of Tech categories; and 19 campaigns in the Effective Use of Partnerships & Sponsorships category.

Mindshare’s work done for HUL’s Lifebuoy brand, titled ‘The Adaptive Data Lighthouse’, has been shortlisted in the Best Use of Data category. Mindshare has also secured a shortlist for its work titled ‘The Non-human Data Scientist’ done for another HUL brand, Vaseline, in the Effective Use of Tech category.

MediaCom has secured a shortlist for its work done for Future Retail’s Big Bazaar, titled ‘Smart Search’ in the Best Use of Data category. The agency’s second shortlist is for its work titled ‘Bums don’t lie’ done for P&G’s brand Pampers in the Effective Use of Partnerships & Sponsorships category.

As well as regional campaigns for Asia, Europe, Latin America, MENA and North America, there are case studies from 26 different markets shortlisted.

A wide range of categories are represented, including automotive, financial services, food, FMCG, health, retail, telecoms and travel. International brands such as Axe, Gillette, KFC, Pepsi and Volvo sit alongside local brands including Age UK, Bank of New Zealand and Saudi Telecom Company.

The winners of this year’s WARC Media Awards, which examines the insight, strategy and analytics that power effective media investment will be announced from early January 2019. There is a $40,000 prize fund for the top winning papers of the competition, now in its third year.


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