Lodestar UM bags media duties for IndusInd Bank

IndusInd Bank has appointed Lodestar UM, part of IPG Mediabrands, India as its media agency for all the media initiatives of the bank.

The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies. In its endeavor to emerge as a high-street brand, IndusInd Bank has made ‘Responsive Innovation’ as a central theme of its brand building program. The Bank has combined responsiveness with innovation to launch a wide range of banking products and services which are unique, convenient and very relevant to Indian consumers.

In the recent past, IndusInd Bank has worked with famous bollywood actors such as Sharman Joshi, Jimmy Shergill, Neetu Singh Kapoor, Ranvir Shorey etc. to promote media campaigns around the innovative services like Choice Money ATMs, Check-on-Cheque, Cash-on-Mobile, Direct Connect, Quick Redeem Service, My Account My Number etc. The media campaigns have helped the brand connect better with the customers, enhance its visibility quotient and reinforce the brand statement ‘You desire, We Deliver’ across the audience.

Commenting on this partnership Mohit Ganju, Head - Marketing & Communications, IndusInd Bank said “IndusInd Bank is delighted to engage with Lodestar UM as its media agency. The Bank found a perfect match with Lodestar UM, whose passion for deep consumer insight married with a solid understanding of the business, resulted in simple yet innovative solutions across various media platforms. I am sure that they will demonstrate their expertise across all media initiatives in order to create IndusInd Bank as a strong brand".

Nandini Dias, CEO Lodestar UM adds, "We are driven by curiosity in delivering consumer centric strategic media solutions to our clients. We are excited to see how this has once again proved to be our success in delivering a differentiated solution to IndusInd Bank. Our proprietary tool CAT will help in the most scientific and calibrated media investments across critical media touch-points to light up the forthcoming campaigns of IndusInd Bank".

The incumbent agency handling the media services is RK Swamy Media Group.