Lloyd ropes in three superstars for a series of different TVCs
As temperatures soar in the Indian subcontinent and AC market warms up to a busy season, Lloyd has rolled out its biggest ever campaign for summer “Bring home Lloyd, switch on happiness”. Conceptualized by RK SWAMY BBDO, Delhi, the new ad. campaign primarily aims to highlight the benefits of having a Wi-Fi enabled AC. The campaign comprises of three different TVCs that is being released in three different languages such as Hindi, Malayalam and Telugu and have been produced by three veteran filmmakers – Priyadarshan, Shoojit Sircar and Babu Shankar.
The new 360 degree campaign features three of India’s biggest superstars – Amitabh Bachchan, Mohanlal and Mahesh Babu along with three popular character actors, Satish Kaushik, Nandhu and Premji Amaran, playing their close friends, respectively.
The slice-of-life films show how one can operate and control Lloyd Wi-Fi Inverter AC even from several miles away, using a smartphone with MyLloyd App. The ACs come with a new feature – 4D Express Cooling – that helps cooling the room really fast. The audience will be able to relate to the ads. easily since these ads are inspired by real life situations depicting friendly banter between friends and family members – something that usually happens in every happy Indian family.
As a differentiated creative device through these films, Lloyd has created an on-screen pair of friends: Bhaisaab & Sattu played by Amitabh Bachchan and Satish Kaushik; Macha & Biju, played by Mohanlal and Nandhu; Mahi & Gopi, played by Mahesh Babu and Premji Amaran. Through the interactions of these principal characters, the films showcase and demonstrate the advantages of Lloyd Wi-Fi Inverter ACs – all within a world of happiness that everyone wants to be a part of.
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Talking further about the campaign, Ankur Suman, Creative Head, RK Swamy BBDO, Delhi says, “Stories of happiness are best told through relatable, slice-of-life situations. Which is why, even with some of the country’s biggest superstars, we chose to keep the stories endearing and simple - bringing the technological competitiveness of Lloyd to the fore through moments of happiness.”
The ad campaign is on air. Please find enclosed below the links regarding the TVCs for your kind reference:
Client: Havells India Ltd.
Production House: Rising Sun
Director: Shoojit Sircar
Agency: R K Swamy BBDO
Account Management: Gagan Sharma and Priya Nanda
Creative Head: Ankur Suman
Scripts: Ankur Suman, Pankaj Bora, Pragya Bhatnagar
Languages: Hindi, Tamil and Kannada
The brief of the campaign was to bring to the fore the technological edge of Lloyd products while reiterating the brand’s philosophy of delivering happiness, even more strongly.
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