Lloyd Campaign featuring #DeepVeer goes live

Lloyd Air Conditioner’s latest Ad Film “Khayal Rakhenge. Khush Rakhenge”, highlighting an enjoyable take on its innovative technology, goes on air today. The brand-new film is targeting the young Indians who aspire for a fuller life and value products with technology that helps them live this kind of life. It’s a 360 degree launch across all platforms.

The film features Bollywood’s power-couple Deepika Padukone and Ranveer Singh. The film is bound to drive high appeal amongst young Indians couples and families. It’s going to be the sneak-peak into the Bollywood couple’s life and will add to the already existing curiosity that people have had, about their personal life post marriage.

Stating further about the Campaign, Amit Tiwari, Vice President Marketing, Havells India, said ““Lloyd is a crucial piece in our brand portfolio and we want to fuel this business as a strong engine for our growth. We felt the brand needed a fresh perspective and proposition at this stage in its journey and found the narrative shared by Mullen Lintas compelling.

With its technology-rich range of offerings, Lloyd is making a strong play in the consumer durables market. In an attempt to appeal to young couples as its core target audience, Lloyd recently named Bollywood’s newest power-couple, Deepika Padukone and Ranveer Singh, as its newest brand ambassadors. The Brand wanted a real life couple who could resonate with the brands’ values. Being young, versatile and performance oriented, they seemed a perfect match.

A young, dynamic and growing brand, Lloyd has upheld ‘customer centricity’ at the heart of its business operations. Lloyd’s product portfolio comprises of air-conditioners, ULED televisions, washing machines, and a soon-to-be-launched range of refrigerators.

The film will be live on screens and on offline supported by advertising across, print, OOH, and all social channels.

Credits

Agency – Mullen Lintas, Delhi

Creative Team – Amer Jaleel / Garima Khandelwal / Sindhu Sharma / Sarabjit Singh / Vipul Kundra

Client Servicing – Vikas Mehta / Amjad Ali / Antara Chakraborty / Aashiq Gesni

Production House

Production House: Chrome Pictures

Director: Amit Sharma

Producer: Poonam Wahi

Project Coordinator: Napolean Daniel Amanna

DOP: Ayananka Bose

Production Designer: Urvi Ashar & Shipra Rawal

Editor: Dev Rao Jadhav

Music Director: Ronit Sarkar

Ranveer Singh’s Team

Manager: Suzanne (YRF)

Costume Stylist: Nitasha Gaurav

Hair Stylist: Darshan Yewalekar

Makeup Artist: Mahadev Naik

Deepika Padukone’s Team

Manager: Karishma (Kwaan)

Costume Stylist: Shaleena Nathani

Hair Stylist : Namrata Soni

Make up Artist: Anil Chinappa

Chief AD: Edwin Quadros

DA: Rohit Gupta

2nd AD: Rituja Jayant

Asst Producer: Kush Malhotra

Production Controller: Sandeep Gupta

DOP Asst: Siddhant Sinha

Focus Puller: Madhav

Gaffer: Ahmed ( Light N light)

Post Producer: Dutta Yewale

Colourist: Navin Shetty

DIT: Ravi

Sound Engineer: Rishabh Bose

Online Editor: Anil

Asst. Post Supervisor: Sanjay Malvankar

Head of Accounts: Kalpesh Darji

Accountant: Vikas Tambe

Marketing & PR: Ashish Gole

Production Boys: Hari Gupta, Manish Singh, Ashok, Pappu, Popat, Surendar Gaud, Harish Bhardwaj