ITC's Fiama Di Wills Men unveils innovation on the Web
ITC’s Fiama Di Wills Men presents yet another innovation by introducing India’s first ever webcam integrated rich media banner for their ongoing “Fiama Di Wills Men Face of the Year” campaign.
This innovative home page impact creative is one of India’s first campaigns on the internet which engages audiences with a webcam integration. A click on the banner ad would enable users to click and upload their picture through the webcam and also gave users the option to download the image.
To drive participation and enhance impact of the innovation, it has been taken on popular sites like Yahoo, MSN and Indiatimes and has also been integrated on You Tube. In addition to this, it has also been taken live on Ideacts Clink, one of the leading cyber café networks in India.
Commenting on the innovation, Avinash Mudaliar, Business Head, Indiatimes.com said, “We have constantly strived to engage with our audience in a more exciting and interactive manner and this new winning formula has also encouraged brands to build creative advertising campaigns online. ITC’s Fiama Di Wills Men “Face of the Year 2012” is one such innovation which has successfully been implemented on the Indiatimes home page. It is one of the first campaigns on the internet which engages the audience with a webcam interface. Their Facebook application prompts the user to click and upload his picture giving him a chance to win a Sony Ericsson Xperia. It is great to see campaigns that really stand out and we expect to see more such unique innovations that engage with consumers on a deeper level.”
Nitin Mathur, Senior Director and Head of Marketing, India and South-East Asia, Yahoo says, “The latest Fiama Di Wills Men campaign is a reflection of how the needle has moved on digital advertising. Advertisers are now boldly experimenting with the potential that Internet offers to engage their target audience. Yahoo! is proud to have been associated with a dynamic brand like ITC to deliver such an innovative campaign to a large section of Internet users in India.”
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