Zee TV strengthens its position with Fear Files

The general entertainment space is witnessing fierce competition these days. With new shows being launched and time slots being revised, a lot of interesting innovations have come to the fore.

 

Star Plus has been leading the general entertainment space since quite a long time. Colors has also been following lead slowly and steadily. Sony TV is attracting dynamic ratings. Meanwhile, an interesting development has occurred as Zee TV recorded a steady increase in GRPs.

 

This can be credited to the launch of Zee’s new show Fear Files. Fear Files which is based on paranormal incidents has been an exciting addition to the weekend slots. While many channels have dedicated crime based shows and reality shows to spice up the weekend slot, it would be exciting to see how Fear Files may explore the genre further.

 

‘Fear Files’ tries to uncover the truth behind some of the most compelling, and seemingly mystifying images that have occurred in different places in India. The show focuses on the realm of the supernatural, events that are experienced by those who have lived to tell their story. It is a journey of ordinary people who have had extraordinary experiences. Through the depiction of real occurrences that have happened in India, Zee TV seeks to enlighten viewers and elucidate that which has become hidden beneath the many layers of misunderstanding.

 

Industry experts believe that the show might create curiosity amongst audiences. Interestingly, crime remains a popular genre, however something on paranormal lines has been absent for a while on television.

 

What is interesting is that Zee TV had run an aggressive campaign as it went all out to promote its latest offering. Digital and outdoor mediums have been extensively utilized to give the campaign an edge.

 

Senior marketing spokespersons on conditions of anonymity have expressed that Fear Files is opening up a new genre and therefore it would be great to look forward to what the show will have in store for audiences.

 

The paranormal genre remains an untapped one off late. Industry experts believe that betting big on such a show is definitely worth looking out for mainly because of the innovative content it promises. Consumers may receive the show well as of now, but whether it will hold on to a strong viewership in coming times is something to see.