Indian firms join hands to form the "Indian Beverage Association'

These companies include Dabur India Ltd, Red Bull India Pvt. Ltd, Tetra Pak India Pvt. Ltd, Pearl Drinks Ltd, Bengal Beverages Ltd, Jain Irrigation Systems Ltd, Coca-Cola India and Pepsico India Holdings Pvt. Ltd.

According to Arvind Varma, Secretary General, Indian Beverage Association "We are extremely happy to announce the formation of India's first-ever Indian Beverage Association (IBA). IBA aims to be the national voice for the non-alcoholic beverage industry and to effectively represent the members' interests. The Association will serve as an inter-face between the industry, the government and the public, besides providing a unified and focussed viewpoint in respect of legislative and regulatory matters. It will also serve as a platform to share and exchange knowledge and information on industry best practices related to non-alcoholic beverage Industry. We are hopeful that we will shortly be able to get other leading players of the industry to join the Association."

The Indian Soft Drinks Manufacturers Association (ISDMA) is also a member of the IBA. The Indian Beverage Association is the first such industry organization in India. It intends to act as a common voice for the non-alcoholic beverage industry and play an increasingly significant role in the growth of this sector, a sector that drives the economy by providing employment opportunities and driving Income growth.