IAA Golden Compass honour for P&G’s Marc Pritchard & BBDO’s Andrew Robertson

The prestigious IAA Golden Compass Awards were presented to Marc Pritchard, Chief Brand Officer, Proctor & Gamble, and Andrew Robertson, President & CEO, BBDO, at the recently concluded 44th IAA World Congress. The award pays homage to a supreme navigator in marketing communications who has performed outstandingly on the world stage. 

The IAA Golden Compass Awards was inaugurated in 2018 to commemorate the 80th anniversary – a milestone achievement and the launch of refreshed IAA branding and value proposition, ‘IAA - The global compass of marketing communication’.

Speaking on the occasion, Srinivasan Swamy, Chairman and World President, International Advertising Association, said, “We’ve set a very high bar for our prestigious Global Compass Award. And I am delighted that the Awards Committee has once again selected two global leaders who have contributed to the industry, enriched the fabric of society and made us all proud.” 

The IAA Golden Compass Award honours a visionary leader in the international marketing communications industry who has inspired by example with innovative creative ideas, excellent achievements of global impact and outstanding services committed to advance professional quality standards and best practices in marketing communications worldwide. 

The honorees of the 2019 Golden Compass Awards: 

Marc Pritchard, Chief Brand Officer, Proctor & Gamble, is a veteran of P&G for more than four decades and is responsible for P&G’s brand building disciplines worldwide. He sets the company’s multi-billion dollar media, marketing and advertising strategies, and leads marketing innovations that guide communication and brand building for P&G’s portfolio of trusted, quality brands. 

Pritchard believes in the power of brands to serve people with the best-performing products, while also being a force for good through ethics and responsibility, community impact, diversity and inclusion, gender equality and environmental sustainability. To the veteran who truly believes “Brands need to align themselves with a purpose.” 

Andrew Robertson, President & CEO, BBDO, has a slew of achievements that is richly deserved firmly grounded by his work philosophy and the mantra of ‘The Work The Work The Work’ – that drives the whole BBDO association forward worldwide. 

Robertson believes on the vital needs of networking and the human connect that is ideally the driving force for strong and positive marketing. Stories that had a wider, cross-market impact and that connected with the advertiser featured high on Robertson’s priority.


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