Hyundai, Samsung & the most watched Indian ads on YouTube in 2018

Wrapping up the year 2018, YouTube has released its annual ads leaderboard for India. The YouTube Ads Leaderboard captures ads that receive the maximum views, shares, and love from audiences across India. This year, India truly became a ‘video first’ country with YouTube reaching over 245 million monthly active users. Brands capitalised on YouTube’s popularity by creating engaging ads that people truly loved. Cumulatively, these ten ads have clocked an incredible 18 million hours of watch time, 88 per cent of which came from mobile devices. 

Building on trend of emotionally storytelling, the top two ads are themed on bonds between family and friends. Topping the charts this year is Hyundai’s 20 years of Brilliant Moments ad, focusing on family bonds and moments that are treasured for a lifetime; followed by Samsung’s #voiceforever campaign themed on their first personalised AI voice assistant can help Motor Neuron Disease patients. Together, these ads have clocked 423 million views. 

A look at the most watched ads on YouTube this year:
 

The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in India that resonated most with audiences over the past month and celebrates the brands that performed best through a combination of popularity and promotion.