Happy releases the launch campaign for Bluestone.com

Following a multi-agency pitch in December, Happy has been appointed by Bluestone.com to handle its creative duties. Established in 2012, Bluestone.com is a premium online jewellery store offering a variety of jewellery and accessories, with a special focus on fine personal jewellery.

“We chose Happy for a variety of a strategic reasons”, says Gaurav Singh Khushwaha, founder of Bluestone. “Their fresh perspective on the category was in sync with our thought process & business model. Add to this, Happy’s proven expertise in successfully launching & managing e-commerce brands and their creative reputation were a bonus”, he adds.

The campaign challenges the convention that jewellery is only purchased for special occasions. Armed with a new identity from the Happy design cell, the brand launches with a TVC that will be supported by digital communication.

“We’re quite excited to be partnering with Bluestone to launch their brand. At Happy we have found success in working with startups and entrepreneurs. We are glad that Gaurav and his team placed their trust in us. We are all the more excited with their launch strategy and commercial that questions the behavioral and buying patterns of jewelry buyers.”

Founded by Gaurav Singh Kushwaha and funded by Accel Partners, the e-store guarantees sale of only certified jewelry. Other benefits include 100% refund, indigenous design and a 30-day exchange policy.

The launch campaign shall go live on 2nd Feb 2103 led by a TV commercial supported by communication in digital and social media channels.