Greenply’s EPD division announces its rebranding

The EPD division of Greenply Industries Ltd, India’s largest manufacturer of wood panels, today announced the rebranding of its popular brands Green Panelmax and Green Floormax. Their world class products including MDF, Wood Floors, Plywood, Veneers and Doors will now be manufactured, distributed and marketed under the brand name GREENPANEL.  They also announced the First board production at their new plant in Chittoor, Andhra Pradesh which is set to be the largest MDF plant in Asia. The announcements were made by Mr. Shobhan Mittal, Joint Managing Director and CEO, Greenply Industries Ltd.

The insight for the new brand came from the fact that the future is full of infinite possibilities and this future with its infinite possibilities, is what we always look forward to. How wonderful would it be then for the future to manifest in the present? We at Greenpanel make the future happen today by bringing it to life in the living spaces of the current times.

GREENPANEL offers wood panel solutions which are contemporary, transformative & versatile. We don’t wait for innovations to happen. We are the one’s who innovate and manifest the future today.

The company announced that the first MDF board was produced at their latest state of the art plant, in Chittoor district of Andhra Pradesh. This new line is the second MDF project for the wood panel manufacturer, the first one being a high tech plant at Rudrapur, in Uttarakhand.

Spread across 200 acres, this second plant at Chittoor has an annual Production Capacity of 3,60,000 CBM. Being Asia’s largest MDF manufacturing plant, the plant is also the most technologically advanced and is equipped with the best of European technology. Post the commissioning of the new plant in Chittoor, with their already operational Rudrapur plant in Patnanagar, Uttarakhand, they will have a combined annual capacity of 540,000 cubic meters, which will make them the largest manufacturer of Wood panels in India.

Mr. Shobhan Mittal, Joint Managing Director and CEO, explained the company’s decisions and stated that The Indian market has been stuck in the old ways of making furniture while the consumer is ever involving and seeking contemporary/ new age wood panelling solutions which pave the way for durable and aesthetic interiors. We observed a strong gap between consumer needs and market offerings. With a rapidly evolving product portfolio and setting up of the largest and most technologically advanced plants in the country, it was time to evolve ourselves and our vision in order to strongly reiterate our commitment to take the Indian wood panelling industry forward. “

Greenpanel has emerged from the rich legacy of Green Panelmax and Green Floormax. With its rebranding we are redefining our commitment to innovation in the wood panelling industry. The Chittoor plant, being Asia’s largest MDF manufacturing plant, not only consolidates our leadership in the wood panelling industry, but also significantly improves the logistics by ensuring that orders to South India are supplied in shorter time spans.”

With state-of-the-art manufacturing infrastructure, Greenpanel produces Medium Density Fibre Boards (MDF) made with 100% renewable agro-forestry wood and is CARB (California Air Resources Board) Certified. Other wood panelling products include Plywood, Block Boards, Veneers, Wood Floors and Doors.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing