GoPaisa.com unveils its brand new TVC campaign to promote the launch of its mobile app
Takes ahead its message of earning extra cashback on online transactions instead of being an ignorant fool or ‘kaddu’
Gopaisa.com, India’s highest paying cash back and coupon site is all set to reiterate its brand’s position and visibility with its new TVC. It humorously plays on its popular ‘kaddu’ campaign emphasising on its core philosophy “Why wait for discounts when you can get Cashback every time you shop”. The campaign has been conceptualised by Carat Media and will be on air from 12th Oct 2015. It prominently reiterates how shopping through the GoPaisa.com mobile app is the smart way to shop and earn extra cashback and not doing so makes one a ‘kaddu’ or fool.
Commenting on this new TVC, Ankita Jain, Founder, GoPaisa.com said “We constantly endeavor to educate our user base about the benefits of using our cash back site, the concept for which is still in its nascent stage in India. Through this ad campaign, GoPaisa.com aims to take Cash Back to the public through Mass media channels because our online presence is quite strong. We want to help the customers who cannot bargain while shopping, save money in times of the ever-increasing inflation. We wish to be the early movers in the Cash Back ecosystem to introduce an app. With the app launch, we are coming up with a very strong referral program which would help us to spread the word further.”
The new series of ad films directed by Mr. Zahir Mirza, Creative Director, Carat features crusaders of GoPaisa.com asking their friends, classmates or colleagues if they have shopped through GoPaisa.com yet. When they deny knowing about it, they are labelled a ‘kaddu’ or fool! The TVC ends with the smart youngster asking consumers to download the GoPaisa.com app to win extra cashback. The message is clear, shop via Gopaisa.com’s mobile app or be foolish enough to spend more than you need to on your online shopping or travel bookings.
“Our earlier ‘kaddu’ campaign won us significant appeal and hence we decided to continue on that thread to now highlight how the mobile app of GoPaisa.com achieves the same purpose: making your online shopping or bookings a value-for-money deal with a chance to earn extra cashback,” she added.
GoPaisa’s new ad campaign involves a series of advertisements across Television channels to reach out to the different categories like Travel, Men, Women, Electronics, Kids, Home living etc. that it caters to. Last year, the site got a major boost on being the first and only official partner of the Google Online Shopping Festival in the cashback and coupon space.
The TVC encourages customers to act wisely and befriend GoPaisa.com, this time through its mobile app and optimise one’s savings while shopping online. With its current customer base adding 3000-3500 users each day, this ad takes off from the last TVC that targeted the youth to create awareness about the concept of cashback. The cashback site plans to achieve a count of 100,000 visitors by the end of the year.