Frenchie brings in new TVC for Pro Kabaddi League

To promote its association with Pro Kabaddi League

India’s most popular inner wear brand will be bringing its latest Television Commercial (TVC) to promote its association with Pro Kabbaddi league. The new TVC that has a youthful feel to it focuses on how Frenchie appeals to every male across all age groups, making every woman fall, rather fight, for a Frenchie Man. With the Pro Kabaddi league catching momentum, this TVC of Frenchie will be depicting a tone of Kabbadi with a difference where girls are pitting against each other to get Frenchie  man.

Frenchie is the Associate Sponsor of Pro Kabaddi League 2015 and it is apt to have this  campaign that will connect with youth instantly. The tussle that happens between ladies for the Frenchie man is synonymous to grappling of Kabaddi.

Commenting on the new TVC, Mr. Abhishek Paul - Brand Manager Frenchie expressed, ‘Frenchie has always been a favourite with many, for years. With time Frenchie has evolved with new styles, trends, designs being made, but retaining its original essence and appeal of  Masculinity. The new TVC too has focused on this factor, wherein the Frenchie man is oblivious  to the fact that women of all ages want to have him as their man.”

The new commercial  will connect with every youth. As it is an inner desire for every young man to get noticed and be chased by girls, Frenchie addresses exactly that need. With its latest collection of Briefs, Vests, Trackpants, T-Shirts, Accessories, etc Frenchie caters to youth in every way.

This TVC has been directed by national award winning director Mr.Roopesh Sikand. The commercial will be telecast on theses channels - Star Sports,, Star Sports 1, Star Sports 2, Star Sports 3, Star Sports HD1, Star Sports HD2, Star Sports HD3, Maa Movies, Suvarna, Star Pravah Marathi, Star Gold and Hotstar. Besides these it will also run on Youtube, Facebook and other online media.


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