Dentsu Marcom win creative duties of SpiceJet

Dentsu Marcom has bagged the creative duties of the airline most in the news these days for its innovations, SpiceJet. The agency won the business following a multi-agency pitch.

SpiceJet aims to re-define and refresh the flying experience in India by infusing it with humanity, warmth, passion, commitment and on occasion a welcome touch of humour, with the goal of delighting customers and exceeding their expectations in every interaction.  All of this is based on the foundation of its internal mantra of SOCCH: Safe, On-time, Clean, Courteous and Hassle-free. The brief it gave to advertising agencies was to capture this spirit in its new campaigns.

Sanjiv Kapoor, Chief Operating Officer, SpiceJet said, “SpiceJet is delighted to have appointed Dentsu Marcom as our Creative agency. We were impressed with their understanding of the brief and strategic approach at the pitch process... The agency will have a vital role to play in repositioning the brand thought further as we grow and enabling SpiceJet to achieve its aim of becoming a people’s airline and a carrier of choice.”

Talking on this development, Rohit Ohri, Executive Chairman, Dentsu India and CEO, Dentsu APAC (South) said, “We are happy to partner brand SpiceJet on this exciting new phase of their journey in India. The new leadership team at SpiceJet has a clear and compelling vision of what the airline will stand for. Our task will be to develop this vision into a unique thumbprint for the brand and bring that to life at every customer touch point.”