YouTube Agency Touchstorm Opens Mumbai Office, Hires VP Country Manager

Global tech-enabled services company Touchstorm, LLC, addressed a growing need from India-based clients and announced an expansion with a new office located at Marol Naka in Mumbai. In addition to the new office space opened over the summer, the Mumbai-based team is headed by digital marketing expert, Shirish Bohare, formerly Digital Director at FCB Interface (Mumbai).

"We were already very well established in India, because not only do we have numerous high profile clients across the country, but our extensive engineering operation has been based in Pune for more than four years," said Touchstorm CEO, Alison Provost. "And, we're so pleased to have Shirish in this newly created role to lead our local channel management, influencer marketing, and video production teams across this flourishing region," Provost added.

"About two years ago, Jio gave people smartphones, and as a result, YouTube exploded in India. Our data shows that India is now YouTube's 3rd biggest market," Provost further explained. "We have been helping global brands attract organic audiences on YouTube, and buy advertising there for 11 years. All of a sudden, India became our second biggest market after the United States."

"The clients are so hungry for smart, proven expertise when it comes to YouTube channel management. This is where today's young consumers in India are, and where brands must be to compete and survive. No one knows this space better than Touchstorm." — Shirish Bohare, Touchstorm • VP and Country Manager (India)

Bohare offered, "My time at FCB was quite important to me, but when I discovered Touchstorm, I knew I wanted to run their India operation. YouTube is where the Indian consumer is now. Also, Touchstorm is the only company in the world with this specialised expertise." Bohare continued with, "At Touchstorm, we use our massive VideoAmigo database to discover what content our client's audience is searching for, we also recruit, hire and manage local influencer talent, and produce and optimize video content." Locally, Touchstorm works in English, Hindi, and all major Indian regional languages.