"Bollywood Secrets' unveiled, with Kalki and Anurag Kashyap on 92.7 BIG FM Delhi

92.7 BIG FM, radio initiative of Reliance Broadcast, recently launched its new positioning with fresh content and format giving the station a distinct sound, breaking through the clutter of other radio stations in Delhi. On June 9, 2011, the hot new couple, Anurag Kashyap and Kalki along with the star cast of Shaitan, a youth-centric thriller produced by Anurag and starring Kalki, unveiled the new positioning of the station with RJ Vidhi at Hotel Ramada Plaza. Pegged on "Bollywood Secrets' Parde ke Peechey Ki Baat, the station's new positioning launch got a shot in the arm by the exclusive presence of Shaitaan's star cast. As part of its new voyeuristic positioning 92.7 Big FM's breakfast show, Dilli Ki Metro. has one of the most differentiating content even as RJ Vidhi ups the ante every day from 7 to 11 am by revealing the innermost secrets of Bollywood stars , their life, relationships, and of course the world they inhabit: Bollywood..

As part of 92.7 BIG FM's exciting new positioning, besides Bollywood's hitherto unknown secrets about stars and stardom, several other gripping and absorbing segments have been introduced in the breakfast show ' Dilli ki Metro. Khul ke bol touches a chord with all the listeners by asking them to freely express their opinion about daily irritants such as over the top bosses, neighbours parking their car in their parking space, people talking loudly in movie theatres and much more allowing listeners to vent their exasperation on air. Imagine kar na is a flight of fancy where RJ Vidhi gives interesting situations to listeners and asks them to imagine what they would do in such a situation. Cheaters, a segment where listeners can ask for Vidhi's help to test the loyalty of their partners, is an ever popular segment. Several new shows post the breakfast show such as the Gossip Queen of Bollywood: The Pammi Aunty Show, One on One with Aliya and Emotional Achaar with RJs Zainab and Apar take the tempo ahead.

Commenting on the new positioning, Sudha Sadhanand, Radio Operations Head, 92.7 BIG FM - Delhi, said "We are very excited about launching a new positioning in Delhi that fulfill a strong need of listeners proven through research. To launch it with Anurag's film Shaitan and its cast is the perfect way to make a bold statement. We are the only station to give them their daily dose of Bollywood in the most naughty and edgy way. The mix of content and music is engrossing, entertaining and a refreshing change for listeners who are saturated with the same old boring content. We are proud to be India's first Radio Network to bring this unique format in Delhi for its discerning listeners."

The new "Bollywood Secrets' is at present being extensively promoted through a 360 degree campaign in Delhi. The four week campaign has a mix of static and transit outdoor media, print, online, sms based communication, metro stations branding etc. The ATL communication is supported with activations across the citiy to drive tune-ins during the show. The activations will happen across malls, RWAs, hangout zones and market places.