Blackberrys Casuale reinforces India Khaki Week with the launch of video anthem

Blackberrys Casuale, the travel inspired casual wear brand from the Blackberrys, is celebrating India Khaki Week. With an objective to partner progressive men in their soaring journey, the week marks Khakis as style and fashion essential, worn with humility, pride and confidence.

The product name Khaki draws the inspiration from the glorious history, where men invented and reinvented themselves with the spirit to Keep Rising. With this celebration, the brand narrates the essence of Khakis through the launch of #IAMKHAKI video anthem, with men in different spheres showing the depth of courage and contribution to the society, dressed in confidence. The anthem is composed and sung by India’s famous lyricist Swanand Kirkire.

Dinesh Karthik, Indian Cricket Player also became a part through a video, where he shares his inspirational success story and is referred as the ‘Man of Comebacks’. “You have to keep rising which is the most important thing, and to keep rising is to keep getting strong”, says Karthik. 

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Speaking about the campaign and Khaki range, the wicketkeeper-batsman feels that the product resembles him a lot in terms of durability, resiliency and versatility. “Khaki fabric, I feel is a lot like me, very versatile, similarly I feel khaki is something that cannot only be worn formally, but also when you are going out casually while being easy and comfortable to wear. For me, my khaki moment would be the fact that I have been resilient over a period of time. I have played the sport all these years with the only focus of keep getting better,” added Karthik.

Dinesh Karthik’s video -

Pulkit Samrat, Actor visited the brand’s Exclusive Store in Delhi on account of the event. He quoted, “Blackberrys Casuale for a long time has been an integral part of a man’s wardrobe. Smart casual collection I see here is best for daily lifestyle, work, hangouts and especially travelling. The collection here is colourful and carries the edge one needs to look sharp and focussed. The comfort element & lightweight of the garments is what makes these fashionable clothes a mandate in the wardrobe. The movies or the TV shows, dressing impeccably is how I began, and still count crucial to Keep Rising.”  Said Pulkit Samrat.

Ramesh Kaushik, VP, Brand Experience says, “Our khakis hold the most cherished position in the country with the diverse colours, styles and fit options. The aspiring men need confident dressing, and that’s what Blackberrys Casuale caters for those round-the-clock events. India Khaki Week celebrates their aspirations and impact, and communicates their rising story”.


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