AVON Forays into Baby Care in India with AVON Care
AVON, the global beauty brand has announced the launch of Baby Care in India. AVON Care will have a range of baby care products for night usage as well as day usage that are essential for the tender care of the baby. The product range will be available PAN India through AVON Beauty Representatives.
The AVON Care Calming Range for night usage will have two products Lavender Baby Wash & Shampoo and Lavender Lotion. The AVON Care Gentle Range for day usage will have three products Wash & Shampoo, Nappy Care Cream and Moisturizing Lotion.
Swati Jain, Marketing Director, AVON India said, “Over the years AVON has become a trusted beauty brand in India. Continuing our endeavor of providing our consumers with the best in class products we have launched the AVON Baby Care range. The Baby Care range is free of all harmful chemicals like paraben, alcohol and dye which is a testimony to our commitment of offering our consumers safe products. The baby care industry has experienced a tremendous growth in India making it a potential market for brands and we hope to cater to the growing needs of our consumers.”
Parents have this constant concern about the quality of baby and child specific products and there is a rising demand for natural baby care products. Understanding the need for baby care products that are suitable for a baby’s sensitive skin, AVON has launched the AVON Care range. The range is clinically tested and approved by pediatricians. The products are hypoallergenic, dye free, paraben free and alcohol free.
According to industry reports, the baby care market in India is expected to grow at an annual rate of over 17% in terms of revenues during the 2014-2019 period to reach over $31 billion, from $14 billion. Baby and child-specific toiletries remain the dominant category within baby and child-specific products during 2017.