Apollo Munich introduces WINSURE, signs Farhan Akhtar as brand ambassador

In an endeavour to offer a winning proposition to its customers, Apollo Munich Health Insurance (AMHI) introduced a new category ‘WINSURE’ with its revolutionary WIN-WIN health insurance plan called ‘HEALTH WALLET’. This one-of-a-kind policy is set to redefine the health insurance category by addressing pertinent questions such as value for money, ease and great service. Health Wallet not only addresses the current needs of the customers by paying for their hospitalisation and OPD expenses that are usually not covered by health insurance policies, but also ensures affordability of continuing their policy in later years. The disruptive and innovative Health Wallet plan comes with a path-breaking ’RESERVE’ benefit which allows to create a reserve kitty for the customers that can be in turn used for a variety of out-of-pocket expenses such as speech therapy, purchase of medicines, vaccinations, dental expenses, diagnostic tests, spectacles, contact lenses etc.

Being one of the industry leaders, Apollo Munich is committed to create awareness about the advantages of health insurance among the Indian citizens. In order to take its purpose of Making India Health Confident to masses, the brand has associated with actor-director-script writer, Farhan Akhtar, who resonates well with Apollo Munich’s ethos and values; most importantly with its purpose of Making India Health Confident. An accomplished and well-respected actor-filmmaker-singer, Farhan Akhtar has not only emerged as a winner in the Indian film industry with his versatility, but has also initiated and supported various social causes.

With this association, Farhan will dedicate his efforts towards supporting the company in its 360-degree campaign to create awareness and educate people on the importance of health insurance.

“We are excited and pleased to have Farhan Akhtar as our Brand Ambassador as we believe his work and values represent the core values of our organization,” stated Dr. Nandini Ali, Chief Marketing Officer, Apollo Munich Health Insurance. “Farhan exemplifies key qualities as a human being that we value at Apollo Munich. A multi-talented personality- Farhan Akhtar reflects the essence of the brand by his attitude of challenging the status quo and attributes such as innovation, commitment, versatility and determination to make a difference. He has succeeded and emerged as a winner across various spheres of life that is, from a writer-director, to an actor and singer, to being a philanthropist. He is an inspiration to millions, has gone beyond his comfort zone and has time and again raised the bar to evolve and lead by example. I truly believe Farhan will embody our passion towards the greater cause, our philosophy and our values by way of products & services in the most apt and assertive manner that will resonate amongst all our customers, partners, contributors and people at large. Together, we shall MAKE INDIA HEALTH CONFIDENT!”

Present at the launch of Apollo Munich’s Health Wallet, an elated Farhan Akhtar opined, “I am a firm believer that taking care of our health is of primary importance. And healthcare is not a privilege anymore, it’s a right. Lack of accessibility to proper healthcare services is not at all tolerable in this 21st century. However it is heartening to see more or less each one of us is aware when it comes to taking care of our health and the benefits of it, but again I hear that healthcare services are not affordable. So what’s the use? I strongly believe that these are basic necessities. And I wish everyone could avail these healthcare services. But one company has been thinking. And for the last 10 years they have just invested in making all of us understand the importance of leading healthy lifestyle, taking care of our health and most importantly how to plan for the future of our good health. That’s what in the long run will make us or break us. Buying health insurance is indeed doing a favour to yourself.”

Farhan further added, “Apollo Munich’s vision of Making India Health Confident is what I also swear by and feel that there is a need to change the mindset of people who take their health for granted. I feel a sense of pride to be associated with Apollo Munich for their passion and purpose of making India health confident.”


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing