Itâ€™s all about the first value in video experience in India: Tim Leslie
The much anticipated Amazon Prime Original Series, Mirzapur, by Excel Media & Entertainment is all set to hit your personal screens on 16th November, 2018. Set in the heartland of India, Mirzapur revolves around drugs, guns and the politics of power in a land where might is right. Created by Karan Anshuman & Puneet Krishna and directed by Gurmmeet Singh, Mirzapur is a nine-episode series that will be available to stream exclusively on Prime Video across over 200 countries and territories. This edge-of-your-seat binge-watching experience has been brought to life by a power-packed cast including highly acclaimed and award-winning actors such as Pankaj Tripathi, Ali Fazal, Vikrant Massey, Divyenndu, Kulbhushan Kharbanda, Shweta Tripathi, Shriya Pilgaonkar, Rasika Dugal, Amit Sial and many more.
Vijay Subramaniam, Director & Head, Content, Amazon Prime Video India, said, “With Mirzapur, we reiterate our commitment to bring new, ground breaking shows to Indian and global audiences with high caliber production values and exceptional content creators and talent. More importantly, we remain committed to taking stories from India that are local in narrative yet epic in scale to a global stage. If the global launches of Inside Edge, Breathe, etc. have taught us anything, it is that high quality Indian content has found resonance with audiences around the world and there is a growing appetite for the same”.
Speaking about strengthening their content offering with regional content, Subramanium added, “Being able to add value to customers is exactly why we have regional languages. We just added ‘Colors’ on 1st Nov and we are looking to add more. I think the first step, is always to do with movies because of the discoverability factor. Once we deepen our relationship in each of those languages our customers will come seeking that kind of content. We did the first series called ‘Gangsters’ in Telugu which was to understand the advent of customers there. There’s one that we have lined up with Tamil. These are all opportunities for us to also warm up customers to the idea of long form series content."
Mirzapur is the fifth Prime Original Series offering from India and brings together the winning trio Ritesh Sidhwani, Karan Anshuman and Farhan Akhtar, the creators of Prime Original Series, Inside Edge that recently earned an International Emmy nomination for Best Drama Series (the first-of-its’s-kind for a video-on-demand series originating from India).
Tim Leslie, VP – Amazon Digital Video International, said “It’s all about the first value in video experience in India and anywhere in the world. 129/- in a month is an unbeatable value for that. That’s why we focus on delivering more value and continue providing the best content and world class entertainment.
Speaking about the Indian customer he added, "Every year we do an Amazon series to understand the current taste of customers and serve them and at the same time keep evolving as their taste and preferences evolve across the variety of content as well as a variety of formats. If we look at the entire selection of service today, it follows the same philosophy. This is something our customers want to watch. When it comes to cinematic TV, this is the message with regard to the modern trade of our customers. There is a dearth of compelling high quality cinematic TV in this country. There are customers who are ready for it but there is no place to add more. We believe India has a great cinematic vision and thus, we have a wonderful collection of movies on the service. When it comes to cinematic TV, we will double down and work hard to create originals in this space. We are very lucky to have amazing partners like Excel.
Ritesh Sidhwani, Excel Media & Entertainment, said, “We are thrilled to collaborate with Amazon Prime Video to present a genre-defining, bold and powerful story like Mirzapur. A show of this caliber with high production value and scale takes it to the next level of cinematic experience. We are taking a story set in the heartland of India to a global audience & are excited to see how viewers respond to it.”
Karan Anshuman, Creator, said, “Mirzapur is the perfect storm. The creative freedom Amazon Prime Video allows, Excel’s adroit production experience, an ensemble cast that takes an already fantastic script and owns it....this is a fine time for filmmakers and I'm looking forward to new collaborations.”
Farhan Akhtar, Excel Media & Entertainment, said, “We are excited to collaborate again with Amazon Prime Video for the next Prime Original Series, Mirzapur. The success of Inside Edge reaffirms our faith in digital streaming in India, proving that these are indeed exciting times for storytellers, artists, writers and filmmakers. Mirzapur is a story not meant for the faint hearted and it will make people think about the show for days after watching it.”
The journey of two brothers lured by the idea of power only to get consumed by it, Mirzapur is an amped-up portrayal of India’s heartland and youth. It's a world replete with drugs, guns, and lawlessness, where caste, power, egos and tempers intersect and violence is the only way of life.
Iron-fisted Akhandanand Tripathi is a millionaire carpet exporter and the mafia don of Mirzapur. His son, Munna - an unworthy, power-hungry heir - will stop at nothing to inherit his father’s legacy. An incident at a wedding procession forces him to cross paths with Ramakant Pandit, an upstanding lawyer, and his sons, Guddu and Bablu. This snowballs into a game of ambition, power and greed that threatens the fabric of the lawless city. With heart-pounding action, violence at an operatic scale, gangsters with sharp minds and dry humor, Mirzapur is a hinterland story that is as raw as it gets.
Executive Producers: Ritesh Sidhwani & Farhan Akhtar; Created by: Karan Anshuman & Puneet Krishna; Directed By: Gurmmeet Singh; Cast: Pankaj Tripathi, Ali Fazal, Vikrant Massey, Divyenndu, Amit Sial, Kulbhushan Kharbanda, Shweta Tripathi, Shriya Pilgaonkar, Harshita Gaur and Rasika Duggal
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