Ambuja Cement launches new digital film Chhatein

Ambuja Cement has launched yet another compelling digital film in its series of films based on true events that take place on the ‘chhat’ (roof), as part of its #ChhatPeMilteHain campaign forits premium cement offering ‘Ambuja Plus Roof Special’.

This entire film is held together with beautiful poetry penned and recited by the celebratedpoet and lyricist Gulzar.While talking to the Ambuja team, Gulzar referred to it as one of his finest pieces of work in these times. The film that celebrates chhat (roof/terrace) and the significant role it played in our lifehas been released across various digital mediums including Youtube and Facebook rediscovering special memories that each of us has. The film was shot in Lucknow, Udaipur and Varanasi.

The ‘chhat’in Indian householdsis a place of discovery, of childhood, of escape, of romance, of derring-do, of secret hide-aways and open skies. But most of all, the chhat was a place without walls. It was a place of gathering, where children, friends, neighbors and generations came together. This film pays a tribute to that love and bonding that turned houses into homes and neighbourhoods into communities.

The film ‘Chhatein’ is the third and latest in a series of films by Ambuja for its digital campaign #ChhatPeMilteHain that are based on true events that took place on the ‘chhat’. The previous two films were released last year on social media and made it to Campaign India’s list of top 50 ads of 2017.


Link to First Film:Guptaji ki Kahaani (released in July 2017)

Link to Second Film:Salim aur Shankar ki Kahaani (released in the Independence Day Week Aug 2017)

Link to Third Film: Chhatein (Released 12th Jan, 2017)


Brand: Ambuja Plus Roof Special

Script & narration: Gulzar

Creative Agency: Triton Communications & Digimo

Production House: Mojo Media LLP

Director & Editor Vipin Parasher

Music Composer:Arjunna Harjaie



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